The latest trend in the cosmetic business is mineral face makeup. This organic makeup is promoted to be a better and healthier alternative than traditional makeup. Certain ingredients which are considered irritants are omitted from the development of mineral makeup cosmetics. A few of these irritants include: talc, fragrances, dye, oils and preservatives.
Mineral makeup cosmetics have become a hot item with today's health conscious woman. Cosmetic companies are in heated competition to offer this popular product to their customers. Many of these companies are investing in the development of their own line of mineral cosmetics using minerals to produce different colors and effects.
The cosmetic industry is marketing this innovative makeup as a healthier alternative to previous developed makeup. The emphasis is being placed on the advantages of mineral makeup using anti-inflammatory, purified, natural ingredients and pigments. They also emphasize that producing cosmetics using minerals such as, zinc oxide will provide the consumer with a natural sunscreen to protect the complexion from UV rays and prevent bacteria on the face.
One of the major ingredients used in the development of mineral makeup cosmetics is mica. Mica is milled into a fine white powder in which numerous colored pigments are added. The variety of colors added to mica makes it a perfect base for mineral face makeup matching any skin tone and texture. The finer it is ground, the silkier the feel.
Another mineral used is iron oxide which is commonly referred to as rust. It is added to the cosmetics for a yellow or bronzing tone. Shine can be increased in the makeup by the addition of bismuth oxychloride. The bismuth also adds a luminescence to the product creating a satin glow to the skin. Whitening the makeup for adaption to various skin tones is achieved by the addition of titanium dioxide.
These are just a few of the minerals being used in the emerging industry of mineral makeup cosmetics. As more cosmetic companies vie for the mineral cosmetics market, the more minerals will be milled and developed. Today, companies offer mineral makeup products that help moisturize dry skin to look and feel healthier, prevent acne and clogged pores, smoother coverage and a silkier feel than older cosmetics and a product to give the light feel of natural skin.